Alere

In 2003, I co-founded Alere with Gene Edelbach. I designed the logo and branding for us, plus the ten employees who came to work here. Adventist school systems hired us to re-brand their individual schools, often 8-10 per district, and upgrade logo, marketing materials and website for each. In the three years we operated, I designed countless pieces for 130 separate schools. I gave presentations to educators, fielded phone calls from parents and recruiters, and facilitated printing and shipping materials to 130 schools on deadlines. By creating templates for recurring marketing and hiring an assistant to manage their implementation, I streamlined the creative part of our business in 2005.